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Case 02 / 07Back to work

Brand · Commerce

Patang

A children's streetwear idea that refuses the usual kidswear clichés.

Patang project cover
Year
2026
Status
Independent concept
Responsibility
Strategy · Art direction · Web
Disciplines
Positioning / Identity / Copy / Commerce experience
Open public work

01 / The actual problem

The category is crowded with noise, cuteness and disposable trends. Patang explores a quieter Indian streetwear brand made for small humans and design-aware parents.

02 / The response

A system, not a surface.

Editorial product storytelling, a restrained identity and a circular trade-in idea called The Loop turn a storefront into a more complete brand proposition.

What moved together

  1. 01Positioning
  2. 02Identity
  3. 03Copy
  4. 04Commerce experience

03 / What the work proves

The concept demonstrates how naming, verbal identity, art direction, product taxonomy and front-end execution can be authored as one continuous experience.

Next / 03

Architecture · CommerceKhelo Kudoo