ABArpit Bajpai
Independent practice

Available for the right work

Menu

Profile / Arpit Bajpai

A generalist
by design.

Filmmaker, designer, builder and growth operator. AI connects the disciplines; responsibility for the outcome connects the work.

Arpit Bajpai

The thread

The camera taught me to notice. Design taught me to decide. Marketing taught me to measure. Building taught me to finish.

AI did not replace those disciplines. It made it possible to keep them in the same room—to research deeper, prototype sooner and move between creative and operational decisions without losing the thread.

I am most useful when the problem crosses boundaries and the result needs more than one kind of thinking.

Operating model

One practice.
Four verbs.

  1. 01

    Create

    Creative direction, filming, photography, editing, identity and visual systems.

  2. 02

    Build

    Websites, products, apps, interfaces and working prototypes.

  3. 03

    Grow

    Positioning, performance marketing, campaigns, testing and conversion.

  4. 04

    Systemize

    AI workflows, automations, integrations and operational leverage.

Selected trajectory

Learning by making.

  1. Independent filmmaking

    Direction, camera, edit, color, sound and delivery.

  2. Udaan Productions

    Political events, rallies, campaigns and broadcast filming.

  3. Products and brands

    Websites, commerce, product interfaces and operational systems.

  4. AI-native practice

    Creative direction, building, growth and automation connected end to end.

Inspect the work Résumé and public links Start a conversation