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Architecture · Commerce

Khelo Kudoo

One playful system for three very different buying journeys.

Khelo Kudoo project cover
Year
2026
Status
Digital experience concept
Responsibility
Information architecture · Design · Build
Disciplines
Brand architecture / B2C / B2B / Civic procurement
Open public work

01 / The actual problem

Toys, institutional playgrounds and civic products belong to one world but require entirely different levels of information, trust and conversion.

02 / The response

A system, not a surface.

The experience splits into Shop, Play and Civic without fragmenting the parent brand. Each path changes its content density and call to action around the buyer's actual decision.

What moved together

  1. 01Brand architecture
  2. 02B2C
  3. 03B2B
  4. 04Civic procurement

03 / What the work proves

This is information architecture as brand work: a complex catalogue becomes understandable without sanding away its character.

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